The use of social media for B2C marketing is a no-brainer. Consumers are prone to impulse buys, which enables companies to offer specials, coupons and more via the Worldwide Web. Marketing to other businesses, however, has been a slow evolution…but Continue Reading…
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Using Social Media for B2B Marketing
On the surface, using the Internet for marketing makes perfect sense. The Worldwide Web is fast-paced, viral, and it connects the masses – perfect conditions for selling to consumers, but what about other businesses. For B2B marketers, cyberspace can be Continue Reading…
Does Social Media Belong in the B2B Marketing Mix?
It’s a question we’re hearing a lot these days, so we’re taking a deeper look at the issue. Like it or not, social media is here to stay. Web sites like LinkedIn and Facebook are not a passing trend, but rather, a staple in modern society. While the fit with consumer marketing is a no-brainer, it’s applicability for B2B is a little less apparent.
Still, an April 2011 study by B2B showed an escalation in B2B marketing, as well as bullish predictions for its future usage. According to this study of 577 respondents, 93% are using some form of social media in their overall marketing mix. Continue Reading…
Direct Response is a Numbers Game
While not nearly as chancy as Las Vegas, direct response is all about the numbers. Slight bumps in conversion rates can be the difference between a successful campaign and one that fails to meet ROI expectations.
At Click, we have an uncanny ability to push the numbers up for our clients. Just recently we were able to increase response rates over the control for a national business solutions brand by more than 8%. Unfortunately, there’s no magic formula that I can impart that will guarantee the same results for you. That’s because results like these follow Read More
